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City of San Mateo Municipal Code.


No person shall advertise, represent or hold out that any sale of goods, wares, or merchandise, or a sale of any department of goods, wares and merchandise, is an insurance, bankruptcy, liquidation, mortgage, insolvent's, assignee's, executors, administrator's, receiver's, or trustee's, or any closing out sale, or removal, or a sale of goods, wares, or merchandise damaged by fire, smoke or water, or a sale of goods from the stock of a bankrupt, receiver, trustee, insurance company, receivership, or trusteeship, and no person shall advertise, represent or hold out that any sale of goods, wares or merchandise, is anticipatory to, or to avoid the termination, closing, liquidating, revision, winding up, discontinuance, conclusion or abandonment of the business in connection with such sale, and no person shall advertise or make any representation in any such manner as reasonably to convey to the public the belief that upon the disposal of any such stock of goods on hand the business will cease and be discontinued, including, but not limited to, sales advertised, held out or represented as adjuster's sale, adjustment sale, administrator's sale, alteration sale, assignee's sale, bankrupt sale, benefit of administrator's sale, benefit of trustee's sale, building coming down sale, closing sale, closing out sale, damaged goods sale, end sale, executor's sale, final days' sale, fire sale, forced out sale, forced out of business sale, insolvent sale, last days' sale, lease expires sale, liquidation sale, loss of lease sale, mortgage sale, receiver's sale, removal sale, reorganization sale, salvage sale, smoke sale, smoke and water sale, trustee's sale, quitting business sale, wholesale cleaning out sale, and also including, but not limited to, sales the advertisement of which contains the word "creditor" or "creditors" unless he or she first obtains a permit to conduct such a sale from the Tax Collector.

Any sale mentioned in this section will be referred to in this chapter as regulated sale.