10.40.090 ADVERTISING MATTER—PROVISIONS.

Application for the permit provided for in Section 10.40.080 shall be made to the business Tax Collector, and shall include the applicant's name, age, address, occupation and principal or employer. The applicant shall attach a copy of the handbill to the application. The Tax Collector shall issue a permit upon the payment of the sum of one dollar for each one thousand handbills or fraction thereof, to be distributed. Permits shall be issued only to the person whose goods, wares, or merchandise are being advertised, or to the person who publishes an advertising medium, or to the person actually distributing such handbill, and a separate permit shall be obtained for each distribution; provided that such permit shall not apply to the distribution, peddling or delivery of any magazine or newspaper of general circulation published for the dissemination of local or telegraphic news or intelligence of a general character which has a bona fide subscription list or paid subscribers, and which is printed and published at regular intervals.